I Pick You #WS-078
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This is a quality hand designed Greeting Card with an ethical focus for people that care about the environment, reducing extreme poverty and about generally doing good with their purchases.
Blank Inside: for your own message.
Card Material: the card is uncoated with a matt appearance and is soft to the touch, with a delicate natural felt texture on both sides which is a pleasure to write on.
- 300 GSM weight
- 100% recycled from post consumer waste
- Recyclable (again)
- FSC recycled certified
Envelope: 100gsm brown fleck kraft, 100% recycled & recyclable again.
Hand designed: by Sophie in Aotearoa/New Zealand.
Printed in: one of our 2 printing hubs - Tāmaki Makaurau/Auckland, NZ or Kent, England.
1 Card = 1 Tree! For every single Greeting Card you buy from us 1 native tree is planted, nursed and raised towards permanent reforestation in developing countries which also saves lives through alleviation of extreme poverty. See Our Mission page for details.
Size: A6 (148mm x 105mm) card with a C6 (114mm x 162mm) fitted envelope.
Supplied without wrapping unless requested - if requested wrapping will be 100% industrially compostable corn starch, sealed with a recycled paper sticker. Not suitable for home composting.
Wholesale Ordering FAQs
The minimum order value in $ NZD is $130 excl GST or $150 incl GST. This is the equivalent of 36 Greeting Cards at wholesale price.
The lead time depends on the country you are located in. Below are some guideline lead times (order date to delivery date) for different reseller locations based on recent averages:
Printed and dispatched from Auckland:
New Zealand: 5 - 10 working days
All other destinations are printed and dispatched from Kent, England:
United Kingdom: 7 - 10 working days
Europe: 9 - 13 working days
Australia: 10 - 15 working days
USA: 7 - 15 working days
Canada: 10 - 20 working days
Please get in touch for other locations or if your expected is outside these esitmates.
This varies depending on your shipping location. See below for the applicable pricing:
New Zealand
Free for orders with value of $420 inc GST or more.
For orders with value less than $420 inc GST the follwoing applies:
- Auckland $10
- North Island $15
- South Island $20
For all other locations shipping is included in the product price.
To see wholesale pricing you must be an approved reseller for Little Difference products and logged in to your account. You can login here, and here is a link to the Wholesale Shop. You can apply to be a reseller here.
If you would like to talk to us about our pricing before requesting a wholesale account, please contact us.
Yes, the price displayed DOES include sales tax on wholesale priced products, you will be able to see the itemised sales tax (GST/VAT) at checkout.
If you are located in New Zealand, then the sales tax (GST) amount is 15%. To calcualte the NZ price without sales tax simply divide the price by 1.15.
Price inclusive of sales tax/1.15 = price exclusive of sales tax.
If you are located outside of New Zealand then no sales tax is added as we are a business based in NZ and are not required to charge sales tax on sales outside of NZ.
If your order is late: you can check to see where it is on the tracking which can be found on the order fulfilment email that you should have received when your order was dispatched. Please keep in mind the shipping times per country when determining if it is late or not, these can be found here on our shipping policy.
If your order arrived damaged: please take photos of the damaged items and please make sure to also take photos of the condition of the package it arrived in (we will need these photos to process your claim and replace the items). Then please email us with your order number and the photos of the damaged products and packaging: orders@littledifference.org.
If your order arrived with items missing: please email us quoting your order number and the items that are missing: orders@littledifference.org.
We will endeavour to rectify any issues as fast as possible.
We send an invoice notification email to you with all the relevent info and in your native currency. The order confirmation notification email is automatically sent by the system and just indicates that your order has been confirmed, it serves no other real purpose and can be ignored. At this time we do not have a way to adjust or turn the order confirmation notification off but we are are working on it. The invocie notification email is the one you should pay attention to as this should have all the correct information.
You may have 2 different amounts because the invoice is in your native currecy, and the order confirmation is in NZD as our base currency is New Zealand $’s. The Order confirmation email is automatically sent by the system and has to be in to be in our base currency. At this time we do not have a way to adjust or turn the order confirmation notification off but we are are working on it. The invocie notification email is the one you should pay attention to as this should have all the correct information.
Account, Order History & Tree Count FAQs
Please contact us to change your email address, this cannot be done from the customer end.
Note: To keep your historical Order History and Tree Count please request an email address change before making new orders under a new email address. UPDATE: We can now combine multiple accounts under one email address. So, if you think that not all your orders and tree count are listed under you chosen account email address, please let us know and we can fix this for you.
You can login with either the regular login link or the wholesale login link, they are the same. Here is a direct link to the login page.
Note: Your account will need to be approved as a reseller before you can access the wholesale pages and products of the website. You can request a wholesale account here.
You need to be logged in to your account to see your tree count.
Once logged in you can find it on the account page which is at the top right of your screen on desktop or at the bottom of your menu on mobile.
Your tree count will appear just above your account detials.
If your tree planting count does not look right, please contact us.
This could be for several reasons, the most common being that orders in the past have been made using different email addresses. If this is the case then we can now combine accounts and fix this for you so all orders and tree count appear under one account/email address.
Please get in touch and describe the issue. We will be able to check all past orders on the backend to help rectify the issue.
This could be for several reasons, the most common being that orders in the past have been made using different email addresses. If this is the case then we can now combine accounts and fix this for you so all orders and tree count appear under one account/email address.
Please get in touch and describe the issue. We will be able to see all past orders that determine your tree count and help rectify the issue.
Tree Planting FAQs
Most of the trees are planted in Madagascar.
Contrary to popular belief most of Madagascar has been deforested, less than 10% of the forests remain. It is in desperate need of reforestation to prevent enviromental collapse and to be able to feed the people of the island nation. See more about this on Our Mission page.
We also plant a small amount in our home town of Queenstown, New Zealand. This reforestation in New Zealand is over and above our 1 Card = 1 Tree commitment.
When we first started we also planted 2500 trees in Ethiopia, but currently we mainly plant trees in Madagascar with a little extra in New Zealand. We may look to plant trees in other developing countries in the near future.
In Madagascar 75% of the species planted are a variety of coastal mangroves at various loactions along the coast, and 25% are a variety of dry deciduous species planted inland.
In Tāhuna, Aotearoa (Queenstown, New Zealand) the species planted are a wide variety of native New Zealand trees and shrubs that are well suited to the specifc areas they are planted.
All species that we plant are native to their location they are planted, we do not fund the planting of any species that are not naturally native to the specific area they are planted in.
We do the tree planting in developing countries like Madagascar that badly need it and have suffered serious deforestation.
The tree planting is done by employing the local people who are stuck in extreme poverty. They are paid a fair living wage to facilitate the tree planting which helps lift them out of poor living conditions and break the intergenerational cycle of extreme poverty. In some cases it saves lives.
Even though the people are paid a fair living wage that transforms their lives, the cost of that labour is still relatively low, and the planting is done on such scale that the unit cost of planting a tree is quite low.
It is still a financial challenge to plant 1 tree very every single product, especially a low value item like a greeting card. We have been able to achieve this by having a very simple and lean distribution chain so fewer sake holders, like distributers, taking a share of the revenue in the path to market and the end consumer.
We still struggle with profit margins though and have to very closely watch our finances.
But, having a positive impact on the world environmentally and social are what Sophie and I foundered our business on, so we are determined to stick to planting trees where they are needed most and alleviating extreme poverty.
You can see more about how we plant trees here on Our Mission page.
We (Soph & Pete) have been there to Madagascar and seen it with our own eyes. We have gone out on planting days with the local Malagasy people and planted some of the trees ourselves.
We spent 2 weeks there seeing the different types of planting that is happening, learning about the local eco-systems, the processes of the planting and how it all works together to restore those natural environments in a holistic way for the forest, the wildlife and the people who rely on it for survival.
Our partner charity also has employees dedicated to counting and validating the numbers of trees that are planted and checking the suvival rates.
All the trees that are planted are also "grown". This means they are nursed and protected to maturity until they can survive on there own and self seed new trees. The mature forests are also continuely protected from threats like poachers and fire.
We are in constant contact with our parter reforestation charity about progress and developments.
With anything like this that is happening so far away there is an element of trust. When we were there in Madagascar we were so impressed with the holistic approach, methods and the sincere motivations of the people involved that we are very confident that things are continuing to happen as communicated.
Below is a photo of Soph in Mahajunga at a Nursery with some of the reforestation employees.
No, we do not.
We have a limited understanding of the many varying eco-systems of the world but we understand enough to know that some eco-systems are extremely sensitive to foreign species. We allow shipping of our products all over the world so we do not want to enable an invasive foreign species to damage existing sensitive eco-systems.
In New Zealand for example not every tree and plant is better than no tree or plant. There are some foreign species, like exotic wilding conifers, that are causing massive environment degradation to native forests and native wildlife habitat.
So that is why we have not offered seeds so far.
Each mangrove tree we plant sequesters an average of 3.4 kg of carbon per year.
This is the equivalent of 12.3 kg of CO2 per year per tree. Mangroves make up 75% of the species that we plant and have some of the highest carbon sequestration rates of any tree species in the world.
We do not yet have the sequestration data on the other species that make up the remaining 25% of the species that we plant but we are working on that.
Yes. All species that we plant are native to their location they are planted.
We do not fund the planting of any species that are not naturally native to the specific area they planted, no matter what country we are planting in.
E.g: in Madagascar, we will only plant trees that are native to Madagascar, and that naturally occur in that specific part of Madagascar that we are planting in.
Products & Materials FAQs
In order to reduce our global shipping and carbon emissions we have two printing locations one in Auckalnd New Zealand & one in Kent, England.
All orders with a shipping address in NZ are printied and sent from Auckland, NZ. All other orders are printed and sent from Kent, England.
We are exploring ways of producing the products in the other countries where we sell the products so they do not have to be shipped around the world.
We will continue to work on this and will update this as we make progress.
Sophie draws the designs in New Zealand.
New Zealand is where we (Sophie and Pete) currently live.
Some of the designs were drawn in the UK when we used to live over there and started Little Difference.
Sophie also created some of the designs while we were travelling through countries like Austria, Norway, France, Madagascar, Morocco, Australia, Indonesia, Canada etc.
Sophie Stevens is the sole artist for Little Difference. She has designed and created every single peice of art that Little Difference sells.
She creates them by hand on paper mostly in water colour with pencil, ink pen and paint brush.
Pete, her husband, then carefully photographs the designs and processes them for print, taking special care to make sure they are true to the original hand crafted design by Sophie.
Some of the custom designs for clients Sophie draws digitally on a tablet so they can enlarge big enough, these are also done by hand with a digital pen drawing on the tablet screen.
No, you do not need to have the products wrapped.
Please let us know by email at time of order if you wish to have no wrapping.
We encourage resellers to not have wrapping on our Greeting Cards and are planning to phase it out all together.
Without the wrapping we find consumers are able to open the greeting card and feel the lovely paper before buying, we find it drives more sales.
There is a risk that products are marked or damaged if they are not wrapped and sit on the shelve too long. We find that this is offset by the increase in sales driven by customers who are able to inspect the product without wrapping.
Yes, we think so.
The products are printed using vegan friendly ink that contains no animal products.
Although we do not have an official accreditation we are very confident that no animal products are used in the production of any parts of the products.
We are confident that the ink used to print the designs, the recycled paper card, the recycled envelopes, the recycled paper sticker seal, the compostable wrapping all contain no animal products
The clear wrapping is made from bio film that is certified for industrially compostable. Here is a link to the certification to the film.
This means that it will not decompose properly in a normal home compost.
If you have curb side compost collection provided by your local authorities or access to an industrial composting facility, it can go in there.
Otherwise it should go in with your regular waste where under many landfill conditions the film biodegrades fully into water, CO2 and biomass.
Note: We have started phasing out our use of wrapping on our Greeting Cards all together. Some products currently still need wrapping like the Art Prints but we are trying to source home compostable wrapping for those products that still need wrapping.
Use this link to the Forest Stewardship Council and enter the FSC code on the back of the product.
Our FSC code is C001869. See an image of how it appears on each product below.

Over 4% of sales donated in the last financial year.
